
What to say about a funding range, and what to leave out
A range is the most useful thing a rep can share, and the easiest to turn into a promise by accident. Here is how to say it so it holds up.
How lenders read a file, what moves a funding range, and which kinds of capital fit which business. Written for owners deciding their next move and for the agencies that advise them.

A range is the most useful thing a rep can share, and the easiest to turn into a promise by accident. Here is how to say it so it holds up.

A lender is going to read your file. Read it first. Here is where to get your reports, the five things to check, and what to do when something is wrong.

Many business loans ask the owner to stand behind them personally. Here is what that means, who gets asked, and the questions to settle before you sign.

Funding comes in shapes, and each shape is built for a purpose. Start with what the money has to do, and the right products get easier to spot.

Purpose, time in business, revenue, ownership and existing payments. With these five, a funding call becomes a plan instead of a guess.

When a decision rests on a consumer report, a notice may be owed. Here is what it contains, who sends it, and the habits that keep you on the right side of it.

One is a look at your file. The other is a lender deciding on you. Here is how to tell which one you just agreed to, and what each one does to your score.

Qualifying a lead before the first call saves everyone time. Doing it well comes down to who you check, what you show them, and what you keep.

Pre-qualification, preapproval and an application are three different steps, though lenders use the words loosely. What matters is what was checked, and what you agreed to.

There is no single number, because every lender sets its own bar. Here is what lenders weigh first, and how to see the shape of your own answer before anyone asks you to apply.

A lot of funding trouble starts before the application is sent. These five ordinary mistakes are the usual culprits, and each takes minutes to avoid.

Capture the yes at the moment of the ask, from a form or a phone call, and make it hard to change. Here is what the record holds and why it makes the call easier.
One soft pull. No hard inquiry, no SSN, no obligation.