
What to say about a funding range, and what to leave out
A range is the most useful thing a rep can share, and the easiest to turn into a promise by accident. Here is how to say it so it holds up.
How lenders read a file, what moves a funding range, and which kinds of capital fit which business. Written for owners deciding their next move and for the agencies that advise them.

A range is the most useful thing a rep can share, and the easiest to turn into a promise by accident. Here is how to say it so it holds up.

Purpose, time in business, revenue, ownership and existing payments. With these five, a funding call becomes a plan instead of a guess.

When a decision rests on a consumer report, a notice may be owed. Here is what it contains, who sends it, and the habits that keep you on the right side of it.

Qualifying a lead before the first call saves everyone time. Doing it well comes down to who you check, what you show them, and what you keep.

Capture the yes at the moment of the ask, from a form or a phone call, and make it hard to change. Here is what the record holds and why it makes the call easier.
One soft pull. No hard inquiry, no SSN, no obligation.